Jade Eagleson to Open South Point 400 at Las Vegas Motor Speedway
Jade Eagleson plays a free pre-race concert before the South Point 400 at Las Vegas Motor Speedway October 4. Here's the full race-day schedule.
Published · 3 min read
Canadian country star Jade Eagleson headlines the pre-race concert before the South Point 400 at Las Vegas Motor Speedway on Sunday, October 4. With 430 million global streams and a new single alongside Midland, the neotraditional country singer gets 90 minutes to win over a NASCAR crowd before the Cup Series green flag drops at 2:30 p.m. The concert's free with race-day admission, gates open at 10 a.m., and it all leads into one of the sport's biggest West Coast stops.
Quick Facts
- What: Jade Eagleson pre-race concert, South Point 400 NASCAR Cup Series race
- When: Sunday, October 4. Gates open 10 a.m., concert starts 1 p.m., green flag at 2:30 p.m.
- Where: Las Vegas Motor Speedway, 1.5-mile oval
- Tickets: Available now at LVMS.com
- Worth knowing: The concert is included as part of the race-day ticket, not a separate show
He’s up to 215 million streams in the U.S. alone, plus 130 million YouTube views, numbers that travel well outside his home country even if most NASCAR crowds don’t know his name yet. Canadian Country Radio has sent him to No. 1 five times, and he picked up 2025 CCMA Male Artist of the Year. Four JUNO nominations. Multiple gold and platinum certifications spread across three albums.
His breakthrough came with 2018’s “Got Your Name On It,” a debut single that went platinum, the first time a Canadian artist’s first single had done that. The music video cleared 100 million views on its own. That track put him on the map north of the border; the BBR Music Group deal and the Midland collaboration are the play to build the U.S. audience.
Neotraditional Country at a NASCAR Oval
Eagleson’s sound sits in the neotraditional lane, closer to the fiddle-and-steel end of country than the pop-leaning stuff dominating country radio playlists right now, which fits a NASCAR crowd that tends to skew toward the genre’s classic instrumentation over its Nashville-pop crossover acts. The Midland pairing on “Coming Soon To A Honky Tonk Near You” makes sense on paper, since Midland has built its whole identity on that same retro, honky-tonk aesthetic.
Pre-race concerts at Las Vegas Motor Speedway compete with tailgating, garage walks and merchandise lines for a fan’s attention span before the cars even take the track. Eagleson has three hours between his set and green flag to make an impression on a crowd that’s mostly there for NASCAR, not him. Whether Vegas fans turn out early enough for a 1 p.m. set on race day is the real question.
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South Point 400 Race Day
The concert is one piece of a longer day at the track. Gates open at 10 a.m., giving fans four and a half hours before the race actually starts. Eagleson’s set at 1 p.m. runs into the pre-race festivities the speedway has built around the Cup Series stop, with the green flag scheduled for 2:30 p.m. on the 1.5-mile oval.
This marks NASCAR’s return to Las Vegas Motor Speedway, a track that’s hosted Cup Series racing for decades and remains one of the sport’s bigger West Coast draws. The South Point 400 pulls its name from the South Point Hotel Casino, a longtime NASCAR sponsor with strong ties to the local racing scene.
Tickets and additional race weekend details are posted at LVMS.com, with the concert bundled into standard race-day admission rather than sold as a standalone ticket.
Frequently Asked Questions
What time does Jade Eagleson perform before the South Point 400?
His pre-race concert starts at 1 p.m. on Sunday, October 4, at Las Vegas Motor Speedway, roughly ninety minutes before the NASCAR Cup Series race begins.
Do I need a separate ticket for the Jade Eagleson concert?
No. The concert is part of the South Point 400 race-day ticket. There's no standalone ticket for the performance.
What time do gates open for the South Point 400?
Gates open at 10 a.m. on race day, giving fans several hours before the concert and the 2:30 p.m. green flag.
Where can I buy tickets for the South Point 400?
Tickets and event details are available directly through LVMS.com.
Is Jade Eagleson known in the U.S., or mainly in Canada?
He's built his biggest numbers in Canada, with five No. 1s at Canadian Country Radio and 2025 CCMA Male Artist of the Year, but his U.S. streaming numbers already sit at 215 million, and the new BBR Music Group/BMG Nashville deal with the Midland collaboration is aimed at growing that side of his career.
Related: South Point 400 Set for Las Vegas Motor Speedway This October
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